Google Makes Change to Top PPC Results

Rob ReedPay Per Click Management

It appears Google is either testing or has implemented a new design for their top cpc ad results. These ads are the top one to three ads that sometimes appear above the organic search results. In the past, these ads have had a light blue background. As of about five minutes ago, however, the top cpc ads now have a light pink background. The change certainly makes the bold headline words even more important as they stand out more than before with the light blue background. It will be interesting to see if this is a permanent change and if … Read More

Why use website instead of web site?

Rob ReedPay Per Click Management

It seems most of Terrakon’s search engine marketing competitors choose to use the term “Web site.” Terrakon, on the other hand, uses the term “website.” What’s the deal? Are we a rebel organization just trying to be different? Do we just not know what we’re doing? Who’s right? Like many controversial issues, it depends upon who you ask. Most style guides, like the AP style guide that newspapers use, say the correct spelling is “Web site.” Dictionary.com lists “Web site” and then “website” as an alternate spelling. Sometimes, though, it takes awhile for these style guides to catch up with … Read More