Landing Pages: What’s Hot, and What’s Not

Rob ReedWebsite Conversion

Whether sent from an email, Facebook, Twitter, an Adwords ad, or a radio ad, there is a special expectation visitors have when they happen upon your landing page… and you have less than four seconds to not mess it up.So now that you’ve got them there, just how do you keep them?  Or for those […]

Don’t Fret the Fold

Rob ReedWebsite Conversion

Just when we had convinced ourselves it was best to shove everything on our website above the fold, studies come out to prove us all wrong.  Over the last 6 years, CX Partners, a user-centric design firm located in the UK, has been conducting user testing to investigate if in fact the fold is as […]

Landing Page Optimization: Include a Privacy Policy Web Page

Rob ReedWebsite Conversion

  Google wants users to have a positive experience when they click on the search results in either Google’s organic or paid listings. An important component of the user experience is the page they are taken to when they click on an advertisement – the advertiser’s landing page. Google reviews (electronically and/or manually) each landing page and calculates a landing page quality score – a component of your keywords’ overall Quality Score. According to Google, a high landing page quality score can impact your AdWords account in three ways: Decrease your keywords’ minimum bids Increase your keyword-targeted ads’ position on … Read More