Should You Trust Google Data?

Rob ReedGoogle AdWords, Pay Per Click Management

I’m a pretty big fan of Google. They have their shortcomings, like any other big company, but overall I’ve had a pretty favorable impression of them. After a recent finding, however, I must say that my level of trust in the organization has decreased a bit. I’ve been working with a client to optimize their large pay-per-click campaign. They spend a few thousand dollars each day on PPC programs. I was conducting some analysis as a part of a PPC consulting project and found something that was quite disturbing in the Google data. I was using the external Google keyword … Read More