It appears Google is either testing or has implemented a new design for their top cpc ad results. These ads are the top one to three ads that sometimes appear above the organic search results. In the past, these ads have had a light blue background. As of about five minutes ago, however, the top cpc ads now have a light pink background.

The change certainly makes the bold headline words even more important as they stand out more than before with the light blue background. It will be interesting to see if this is a permanent change and if so, the impact the new background will have on click through rates for the top results.

I’ll be tracking…