The Grass is Always Greener on Both Sides of the SEM Fence

Rob ReedOnline Advertising, Pay Per Click Management

  While most online marketers agree that SEO and PPC are an essential in search engine marketing, many people are on only one side of the fence.  There are chest thumpers of the SEO lands, and a proud army of equal size in the lands of PPC. But why are we putting SEO up against PPC, and warring, when really they should be working together?  We ask that you understand that PPC should complement SEO and vice versa, and the two should be nothing less than the best of friends.  And here’s why: Keyword Tools Are Not Perfectly Accurate We … Read More