Optimizing your landing pages is probably the most significant activity you can do to increase conversion rates for your pay per click advertising. Just a small improvement in your conversion rate can lead to a significant increase in profits. In fact, a good landing page is usually the difference between making or losing money in […]

Just when we had convinced ourselves it was best to shove everything on our website above the fold, studies come out to prove us all wrong.  Over the last 6 years, CX Partners, a user-centric design firm located in the UK, has been conducting user testing to investigate if in fact the fold is as […]

Google announced a few weeks ago that it will use the load times of your destination urls as another factor in the Quality Score for your landing page. The landing page quality score impacts the minimum bid for each of your keywords.According to Google, “you can see a keyword’s load time grade on the Keyword […]

  Google wants users to have a positive experience when they click on the search results in either Google’s organic or paid listings. An important component of the user experience is the page they are taken to when they click on an advertisement – the advertiser’s landing page. Google reviews (electronically and/or manually) each landing page and calculates a landing page quality score – a component of your keywords’ overall Quality Score. According to Google, a high landing page quality score can impact your AdWords account in three ways: Decrease your keywords’ minimum bids Increase your keyword-targeted ads’ position on … Read More

Hopefully, you’ve learned that directing all visitors to your home page is not a “best practice” when it comes to selecting a landing page for your pay per click advertising. If you sell products through your site, though, what is the best landing page to use – the category page, the specific product page or […]