What is the Best AdWords Ad Position for Conversion Rates?

Rob ReedPay Per Click Management

What’s the best Google AdWords ad position (ad rank) for the best conversion rates? That’s a loaded question, but the answer appears to be: it depends! It depends on a number of interdependent factors and the only way to truly find out the answer is to test, test and test some more. Some of the factors that will determine the best ad position for conversions include: Industry Product or service offered Competitive ads Organic search results where ads appear Keyword phrases used Time of day Day of week Time of year Ad copy headline Ad copy body Ad copy display … Read More